Sign up here.
A spokesperson for Beyond Meat said on Tuesday that the company disagrees with the verdict and will appeal.
“Beyond Meat’s flooding of the market with a virtually identical slogan, well after becoming aware of Vegadelphia’s registered trademark rights, cost its competitor Vegadelphia the perfect expansion opportunity at the height of the plant-based meat boom,” Vegadelphia attorney Ben Wagner of Troutman Pepper Locke said in a statement.
Vegadelphia sells plant-based beef and chicken. The company was founded in 2004 and received a federal trademark for its slogan “Where Great Taste Is Plant-Based” in 2015.
Beyond Meat denied the allegations, arguing its slogans would not cause market confusion and “fairly and accurately describe qualities of Defendants’ plant-based products.”
The case is Vegadelphia Foods v. Beyond Meat Inc, U.S. District Court for the District of Massachusetts, No. 1:23-cv-10690.
For Vegadelphia: Ben Wagner, Andrew Tseng and Gwendolyn Tawresey of Troutman Pepper Locke
For Beyond: Matthew Seror and Dana Hobart of Buchalter
Read more:
Reporting by Blake Brittain in Washington
Our Standards: The Thomson Reuters Trust Principles.
