This may be the end of the veggie plate as we knew it. When a Michelin three-star restaurant like Eleven Madison Park in New York City goes 100% vegan, it’s clear that something big is happening in the food world.
That would be the plant-based eating trend. According to Datassential, “plant based” grew a whopping 3,298.6% on U.S. menus over the past four years1, and more consumers—especially Gen Z and Millennials—are eating more plant foods and plant-based proteins, even if they don’t identify as vegan or vegetarian.
Plant proteins are an especially hot topic, in fact. And as with so many things, the pandemic accelerated it, as more homebound consumers sampled plant-based meat for the first time in 2020—30% of respondents in a Revenue Man…
