The Bay Area startup behind Shark Container’s seaweed-based bacon– Marin Independent Journal

The Bay Area startup behind Shark Container’s seaweed-based bacon– Marin Independent Journal

Fans of “Shark Storage tank” probably remember the 2022 episode with Umaro Foods , a Berkeley firm that makes vegan bacon out of seaweed. Capitalist Robert Herjavec placed a piece of the item in his mouth and without delay spit it out — not into a paper napkin, simply on his plate– with a loud “ugh.”

Beth Zotter, Chief Executive Officer of Umaro, remembers dying on the within then.

“Oh yeah– yet I don’t assume it showed up in my expression,” she says.

Zotter wound up having the ultimate victory on “Shark Tank.” Mark Cuban suched as the plant-based bacon and plunked down a $ 1 million investment in Umaro, which Zotter co-founded with plant biologist Amanda Stiles in 2019 By 2024, the company was gross-margin positive with $ 1 million in annual-recurring earnings. Today, you can find its applewood bacon in Whole Foods stores across The golden state. Even the NBA’s Chris Paul, a vegan, is currently an investor.

Algae could not be the first point you think about inching up on a plate with deep-fried eggs and hash browns. However it’s high in protein, one of fastest-growing plants in the world and requires no land, fresh water or fertilizer. As the globe’s food-supply chain obtains ever-more stressed out– a result of environment modification, populace development, out of favor tolls and the like– it’s being viewed as a practical future food, in the capillary of cell-cultured meat and cricket flour.

Umaro still makes bacon, however its bigger service is fine-tuning seaweeds like kelp using a proprietary process into healthy proteins and high-value active ingredients. Soon, it might also move right into naturally degradable packaging. Zotter recently took a couple of mins to chat regarding what’s on the perspective.

Q What’s the most effective way to describe what Umaro does?

A We’re not a plant-based meat business. We’re a seaweed-refining business. We identified a way to unlock the specific molecules in seaweed for higher-value applications. Our process in fact generates 2 products: One is protein and the various other is alginate.

Q What’s the healthy protein used for?

A What is actually popular right now, and I just do not see any kind of indications of it abating, is protein enrichment. You see protein-enriched pastas and biscuits, so I’m excited to deal with companions who wish to utilize this active ingredient to make things like dumplings and noodles. A great deal of people are trying to obtain more protein right into their diet plans, sort of an outcome of the GLP- 1 and keto diet plans. They’re like, “If you’re going to consume pasta, at the very least get some even more healthy protein in there and make it nutritionally well balanced.”

And the international market of healthy protein has to do with $ 25 billion for protein ingredients, isolates and focuses.

Umaro Foods chief executive officer Beth Zotter holds a container of kelp in her right-hand man and a container of kelp protein powder in her left while at Bakar BioEnginuity Center & & Bakar Labs in Berkeley, Calif., on Monday, March 24, 2025 Umaro makes bacon and other products out of algae. (Jose Carlos Fajardo/Bay Area Information Group)

Q What’s this alginate things?

A It’s a specialty chemical worth a lot of cash– like, $ 20, 000 a ton. Alginate is usually included as an active ingredient right into things you wouldn’t see. It’s also made use of for the housings of sausages, so it makes an excellent, clear film. I do not recognize if we’ll in fact get this give or if it will be canceled (by the present management), but we recently won an award from the Department of Energy to utilize our alginate to make a biodegradable plastic movie. Our companion on that particular award is (the San Leandro start-up) Persuade

Q Let’s talk about your bacon, since it’s offered in concerning 500 dining establishments nationwide– consisting of the Bay Location’s Roam Artisan Burgers — and individuals appear to enjoy it. What makes it preferred?

A Our technology is that we have actually used seaweed to encapsulate and include a lot of fat. There’s a lot of actually bad vegan bacon around. A lot of the various other products are sort of like soaked, soy-based flab. But we’ve found out a way to use algae gels to essentially make a solid, crispy fat analog that supplies a lot of taste, because fat is where a lot of the taste particles hang around.

Q This is not an organic food?

A It has a great deal of fat, like bacon, but no cholesterol. We do not attempt to state it’s healthy and balanced. It’s just better than bacon … It is shelf-stable, due to the fact that it has a reduced dampness content. A lot of cooks actually appreciate that they don’t need to make use of freezer for the items. It’s also easy to prepare, at 2 minutes in an air fryer, so in regards to benefit that’s another win.

Q Where do you see algae installation in with the future of food?

A We see that climate modification is driving major interruptions in water availability, as the climate patterns alter. You have actually got increasing dry spells and raising flooding, coupled with extreme warm, which puts a lot more water anxiety on crops. That’s simply mosting likely to be a lot more of a threat to the stability of our food supply. Drawing more of our healthy protein and macronutrients from the ocean is basically a risk-mitigation approach.

Q Is climate transform a danger to seaweed farming?

A Rising sea temperatures are the biggest hazards. However like all the other plants, there are significant breeding programs in place to produce temperature-tolerant pressures of algae.

Q Where do you obtain the raw active ingredients? The California coastline?

Umaro Foods CEO Beth Zotter holds a package of Umaro bacon while at Bakar BioEnginuity Hub & Bakar Labs in Berkeley, Calif., on Monday, March 24, 2025. Umaro makes bacon and other products out of seaweed. (Jose Carlos Fajardo/Bay Area News Group)
Umaro Foods chief executive officer Beth Zotter holds a bundle of Umaro bacon while at Bakar BioEnginuity Hub & & Bakar Labs in Berkeley, Calif., on Monday, March 24, 2025 Umaro makes bacon and other items out of algae. (Jose Carlos Fajardo/Bay Location News Group)

A Seaweed is a huge market in Asia, which’s where we get it for now. Ultimately, we wish to source from North America. But now, the supply chain in Asia is far more mature and able to supply the volumes that we require to scale.

What’s compelling concerning seaweed is that it’s already an asset. It’s currently expanded at commercial scale and huge volume– 20 million heaps a year. What we’re doing that no one else found out just how to do is to fine-tune it right into active ingredients to permit it to be used in a much bigger range of food products. Specifically in the Western world, some people don’t find seaweed really palatable, so by dividing it into its protein and other parts, we can extra conveniently incorporate it right into foodstuff.

Q It seems nicer than consuming pests, at the very least?

A I do hope we’re consuming much more cricket healthy protein in the future. In terms of consumer assumption, algae is considered to have a “health and wellness halo” so individuals feel healthy and balanced when they consume it. So we have that going for us.


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