Impossible Foods Inc. is set to add its plant-based burgers to European menus this year, ending a
It would mark a major breakthrough for the Redwood City, California-based company as industry sales of plant-based meat substitutes shrink in its core American market. Before rolling out all its products to countries including Germany, the Netherlands and the UK, the firm is waiting for final regulatory approvals for its genetically-modified ingredient, according to Chief Executive Officer Peter McGuinness.
Alternative proteins are a more environmentally friendly option to meat, but makers …
