Updated:Sep 16, 2025
The snack giant and restaurant chain has partnered with an Udaipur-based vegan food manufacturer to feature its plant-based meat in a platter form at their eateries across various cities. Although not the first initiative in the direction of including mock meat options for diners, the new initiative is focussed specifically on serving soya chaap at stores in the national capital region of the country.
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He adds that since India’s culinary heritage has always celebrated vegetables, grains, legumes and everything our soil provides, there has never really been a lack of ‘vegetarian’ protein. If anything, plant-based meat is more of an extension than a replacement. “If introduced thoughtfully, it can sit alongside our traditions, not against them. It shows how Indian food culture is open to adapting, while still holding on to its roots,” he quips. Speaking further about the curiosity amongst the masses with regards to plant-based meat options, Dhruv also credits the convenience factor for its rising popularity and demand. “Even though India has such a strong vegetarian base, people are always open to exploring new textures and experiences on their plate. Plant-based meat gives that sense of trying something different without really stepping away from their values or dietary choices. On the other side, non-vegetarians are also looking at it as an alternative — whether it’s for health, sustainability, or just to cut down on meat without missing the bite. So it sits in a sweet spot for both sides,” he signs off.
