From hot yoga and gut health resets to hormone-friendly supplements and affirming activewear, these brands are turning awareness into action for Mental Health Awareness Month
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Athletech News has rounded up eight standout offerings: from community-driven yoga and gut health resets to mood-boosting nutrition and supportive fitness programs that are making a meaningful impact this May and beyond.
Orangetheory Fitness
Orangetheory is putting perimenopausal and menopausal women at the center of its Mental Health Month campaign. With research showing that over half of midlife women report worsened emotional well-being due to hormonal shifts, Orangetheory is spotlighting how structured workouts can support mental resilience, community and mood-enhancing results.
Fabletics x S.W.Smiley® Collection
Launched on May 14, the new Fabletics x S.W.Smiley capsule celebrates optimism and emotional expression with unisex graphic tees and cozy sweats. The collection’s playful balloon imagery and affirming visuals are meant to evoke “mental freedom” and childlike joy. In tandem, Fabletics launched a month-long SMS campaign with daily uplifting messages and will host a NYC pop-up on May 17.
Live Conscious Collagen Peptides
With over five million bags sold, Live Conscious’ Collagen Peptides go beyond beauty. This supplement contains 19 amino acids that support neurotransmitter production, gut health and cellular repair, which contribute to better mental clarity and mood. One scoop a day can support the systems behind emotional balance and physical vitality, making it a go-to for anyone looking to feel better from the inside out.
O Positiv
In a major retail expansion, O Positiv’s full line of women’s wellness supplements is now available in over 2,000 Walmart stores nationwide. From the cult-favorite FLO PMS Gummies to the MENO Menopause Capsules, the brand offers hormone-friendly, feel-good solutions for every life stage. With formulas that tackle mood swings, bloating, urinary health and intimacy concerns, O Positiv is normalizing hormonal wellness and putting tangible tools into consumers’ hands.
Alo Moves: 7 Days to Gut Health
Gut health is emerging as a central pillar of mental wellness and Alo Moves is tapping into the trend with its new 7 Days to Gut Health program. The reset combines Pilates, breathwork and expert-led gut health education from Dr. Amy Shah and Bianca Wise to help users feel lighter, calmer and more energized. Each daily session runs under 45 minutes and includes movement, mindset prompts and microbiome-friendly guidance.
Kira Stokes Fit App + Canyon Ranch Retreat
Celebrity trainer Kira Stokes continues to elevate her signature “Stoked Method” through both digital and in-person experiences. Her Kira Stokes Fit App offers 300+ guided workouts focused on strength, endurance and form, all built for mental and physical consistency.
This summer, fans can train with Kira in real life at Canyon Ranch Lenox, where she’ll host a three-day “Stoked on the Ranch” retreat (July 17–19) featuring signature workouts, sound baths, mobility sessions and private dinners.
Headspace
Still one of the most trusted names in mindfulness, Headspace is rolling out new tools for stress, burnout and focus this May. From short meditations and affirmations to their mental health coaching feature, the platform bridges the gap between meditation and therapy. Headspace also continues to grow its workplace presence, helping employers support their teams with practical, evidence-based tools for emotional well-being.
CorePower Yoga
To mark Mental Health Awareness Month, CorePower is rolling out a nationwide initiative centered on Live Your Power Day (May 4), featuring donation-based community classes that benefit NAMI. Olympic gymnast Jordan Chiles is serving as campaign ambassador, sharing how yoga supported her healing journey through injury and personal loss. The campaign continues with its 31-Day Mindfulness Journey (free on the app), Sunday community classes and member wellness perks from brands like Farmacy and HigherDOSE.
