Generational trends reveal varying approaches to New Year’s resolutions. Adults under 35 are the most likely to set resolutions (82%), compared to 50% of those aged 35 and older. However, older Americans (55+) are more likely to prioritize health, fitness, and exercise than younger adults (75% vs. 57%).
Among Americans prioritizing fitness, 50% aim to build muscle or strength, 44% want to establish a regular exercise routine, and 42% seek to improve mental health through physical activity. These goals reflect a growing understanding of fitness as a holistic endeavor that benefits both physical and mental well-being.
Gyms, studios, and health clubs play a pivotal role in achieving fitness aspirations. Nearly nine-in-10 adults (88%) prioritizing fitness consider access to fitness facilities to be important to achieving their 2025 goals, and 61% rate it as very important. Looking ahead to the new year, 58% plan to maintain existing fitness memberships, while 23% aim to join a new fitness facility.
Although enthusiasm for fitness is high, Americans identify several potential challenges to achieving their 2025 fitness goals, including difficulty staying motivated (40%), time constraints (38%), and cost of gym memberships or fitness programs (32%).
