It was an exciting year for health and fitness and wellness news, from moneying rounds to development strategies to big-name insolvencies and purchases Our market continues to progress, and we’re here for all of it at ATN– but some stories catch more eyeballs than others.
These were the 10 most-read tales on Athletech Information in 2024 Keep reading to catch up on any kind of stories you may have missed or to obtain a refresher on the information that formed the previous year in health and fitness and health.
GLP- 1 drugs are right here to remain, whether you like it or not. For the health and fitness industry, these weight-loss wonder medications could hold the key to getting extra Americans inside health clubs and studios.
ATN breaks down a record from financial investment financial firm Harrison Co., which posits that the overall addressable market for U.S. physical fitness clubs (consisting of gyms and boutique workshops) is anticipated to enhance by $ 6 8 billion as a result of more people taking GLP- 1 s.
The hypothesis, progressed by Harrison Co. and other fitness industry stakeholders , is that as more individuals begin losing weight as an outcome of GLP- 1 s , they’ll be much more inclined to intend to exercise.
“I assume it’s one of the largest chances to find along for the industry in a long time,” Paul Byrne, a partner in Harrison Co.’s Physical fitness & & VMS technique, told Athletech News.
Read more here
An expanding rate of interest in durability, integrated with the regarded failings of the present American medical care system, has developed space for gyms and health and fitness centers to satisfy the requirements of disappointed clients– a staggering 70 % of USA adults think the healthcare system stops working to satisfy their needs in at the very least one means, according to Harris Survey information.
ATN breaks down how gyms, clubs and other health and fitness brand names are placing themselves as easily accessible options for preventive health and wellness.
With advancements like longevity-centered gym subscriptions , modern wellness devices, healing areas and smart physical fitness equipment , it’s clear that the health and fitness sector is promptly changing right into a feasible and useful supplement to conventional healthcare.
Find out more right here
Strength training is extra preferred than ever , but not all weightlifting routines are created equal. Below, ATN breaks down a research from Florida Atlantic College that examined the partnership in between training to failing and gains in muscle mass size and strength.
We will not offer all the findings away right here, however the study’s results were interesting, possibly unusual and certainly important for fitness specialists looking for to help clients in the strength training era.
Find out more concerning the study right here
Everyone loves a great rankings write-up, particularly when neighborhood satisfaction is on the line. ATN breaks down Mindbody and ClassPass yearly Wellness Index, which polled citizens in the United States’ most heavily populated cities to discover which ones lead the healthiest way of livings based upon metrics including sleeping practices, stress and anxiety levels, alcohol consumption, family members connections, spiritual gratification and even more.
Coastal cities mostly dominated the listing, however one Midwest city made a surprise appearance, confirming that wellness is an absolutely across the country phenomenon.
To see which city topped the list, find out more right here
In maybe one of the most shocking health and fitness and wellness information of the year, Xponential Physical fitness founder and long time CEO Anthony Geisler left the shop physical fitness and health franchisor in May following a notice of examination by the United States Lawyer’s Workplace for the Central District of The Golden State.
Xponential appears to have recoiled well from Geisler’s departure, with its stock rate up on the year and brand-new CEO Mark King , the former chief executive of Taco Bell, bullish on the business’s growth leads, including international expansion plans for Xpo’s brands including Club Pilates, StretchLab and Pure Barre.
When it comes to Geisler, he spoke to ATN this past summertime in an exclusive meeting , addressing his departure from Xponential, assessing the physical fitness and health landscape, and sharing his forecasts for the future.
Learn more here
Earlier this year, World Physical fitness acting CEO Craig Benson presented during the ICR Conference 2024, where he shed light on the low-price health club titan’s prepare for the future, including its new franchise development design, broach a subscription price rise (which PF would certainly take place to carry out in May and initiatives to attract Gen Z
While Colleen Keating took control of as Earth Physical fitness’ brand-new CEO this previous summertime, it’s still worth reviewing Benson’s remarks, which lay out a few of the key tenets of the health and fitness franchise’s method for 2025
Read more here
You could’ve already seen it pop up on your TV or social media sites feed, however Orangetheory Health and fitness has a fresh brand-new advertising campaign, “Every Factor is the Right Factor,” which showcases the different motivations people have for exercising at one of OTF’s over 1, 500 workshops around the world
For Orangetheory, the campaign will certainly act as the springboard for a wider rebranding method that consists of a renewed color palette, brand-new digital layouts and in-studio modifications.
In this tale, ATN speaks with an Orangetheory exec concerning the brand name’s brand-new advertising approach, which comes as the physical fitness industry remains to develop in the middle of post-pandemic truths.
Find out more below
Beachbody’s famous (or infamous) multi-level advertising and marketing (NETWORK MARKETING) version disappears. The legendary physical fitness company, known for exercises such as P 90 X and Madness, has actually fallen on some difficult times since late, although it’s seeking to alter program under a brand-new name, BODi
ATN breaks down BODi’s decision to axe its questionable multi level marketing model in favor of a single-level affiliate program, which was available in tandem with BODi’s decision to drop about 33 % of its staff as component of a streamlining technique.
Learn more here
Orangetheory makes a second look on ATN’s 2024 Most Popular listing, this moment for a story discovering the physical fitness brand’s new parent company, Purpose Brands.
Formed adhering to the huge merging in between Orangetheory and At any time Fitness moms and dad Self Esteem Brands, Purpose Brands will work as the holding firm comprising Orangetheory, At any time, Bench Approach, Basecamp/Sumhiit Health And Fitness and Waxing the City, among other entities.
ATN checks out Objective Brands’ new technique, with special understandings from its CEO Tom Leverton, Whenever Physical fitness co-founder Chuck Runyon and Orangetheory co-founder Dave Long.
Read more concerning Purpose Brands below
We close out this listing with a feel-good tale thanks to World Physical fitness. ATN breaks down the low-price gym giant’s “Flexing forever” volunteer initiative, a yearly occasion where Planet Health and fitness team members and franchisees lend their support to regional areas.
“Bending permanently” generates approximately 800 volunteer hours both in-person and virtually for non-profits including Boys & & Girls Clubs of America. In fact, since 2016, Planet Physical fitness has actually donated more than $ 9 5 million to Boys & & Girls Clubs of America, proving that fitness can be a pressure completely in more means than one.
Find out more concerning World Health and fitness’ humanitarian ventures right here
