Redefine Meat has announced the launch of its latest product, a shawarma-style plant-based meat, set to hit Ocado’s virtual shelves from 31 July. Described as […]
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Beyond Meat Ditches ‘Meat’ and Seeks a New Identity in the Plant Protein Market – vegconomist
Beyond Meat has dropped “Meat” from its name, rebranding itself as simply “Beyond,” as the company shifts its focus from imitating animal proteins to developing […]
In Europe’s Meat-Rich Culture, Lab-Grown Proteins Need A Rebrand
7 Mins Read There’s a reason why meat is at the heart of the culture wars – for cultivated proteins to succeed, companies need to […]
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Plant-Based Protein Grounds : Beyond Ground
Beyond Ground has been announced by Beyond Meat as a nondescript plant-based protein option that focuses on versatility to help consumers create a variety of […]
Methylcellulose’s match? ICL’s Rovitaris offers clean-label binding alternative
Consumers are wising up to the downsides of the popular plant-based meat binder methylcellulose, which has a reputation as a highly-processed ingredient and is a […]
Alpro Kids, 3D-Printed Shawarma & Vegan Meat Labels
Future Food Quick Bites: Alpro Kids, 3D-Printed Shawarma & Vegan Meat Labels Home Alt Protein […]
Beyond Says It’s Dropping ‘Meat’ From Its Name to Target America’s Protein Craze
Beyond Says It’s Dropping ‘Meat’ From Its Name to Target America’s Protein Craze Home Alt […]
Beyond Drops the “Meat” as It Eyes the Expanding Protein Category
In a recent interview with Fast Company, Beyond Meat CEO Ethan Brown revealed the company is rethinking its identity. As part of this transformation, the company […]