The Jensen Meat Company has announced the integration of Before the Butcher, a plant-based food brand, into its expanded plant-based division, Jensen Plant-Based Brands. This […]
Tag: enhances
Cognitive regulation of alternative proteins: Positive reappraisal enhances wanting for insects, plant-based meat analogies, cultured meat, and algae
Alternative proteins have attracted increasing attention from researchers and industry. Generally, consumers exhibit reluctance toward accepting alternative proteins. However, the potential of cognitive strategies to […]