Even as the federal shutdown comes close to an end, millions of Americans are feeling the strain—especially those reliant on food assistance programs such as […]
Tag: Impossible
Fake meat industry struggles as Impossible Foods, Beyond Meat shed market cap
A version of this article originally appeared in Quartz’s members-only Weekend Brief newsletter. Quartz members get access to exclusive newsletters and more. Sign up here. When […]
Burger King Ventures Into Plant-Based Chicken Sandwiches with Help from Impossible Foods
While Chick-Fil-A and Popeyes keep giving consumers the same old chicken sandwiches, Burger King is stepping it up with a plant-based version of its fan-favorite […]
Plant Meat Lost Its Cool—Beyond Meat and Impossible Foods Have a Plan to Get It Back
Brands in the plant-based meat space are scrambling to stay afloat as consumer sentiment turns sharply against highly processed foods. Amid that shift, two major […]
Impossible Foods CEO Says The Plant-Based Sector Became Too ‘Woke And Partisan’
Peter McGuinness, the current CEO of Impossible Foods, has said that the plant-based sector was previously too “woke” and “divisive” for mass appeal. He also […]
Impossible Foods Founder Insists Plant-Based Meat Isn’t Dead; Here’s Why
MINNEAPOLIS – After firing up a partisan crowd for 25 minutes, Patrick O. Brown let down his guard and got real. In a one-on-one conversation, […]
Impossible Foods CEO Thinks a Hybrid Burger Could Help Overcome the Political Divide
Beyond Meat went public in 2019 with the promise that plant-based artificial burgers would be the future of meat. Well, we’re in the future, and […]
Impossible Foods receives NSF Certified for Sport certification for Impossible Beef and Impossible Burger Products | Nutritional Outlook
NSF and Impossible Foods announced in a recent press release that their Impossible Beef and Impossible Burger have been granted the designation of NSF Certified […]
Impossible Foods CEO says climate-based marketing a ‘mistake’
The plant-based artificial meat industry made a critical “mistake” by introducing its products originally as a climate solution, Impossible Foods CEO Peter McGuinness said. Sales […]
Impossible Foods CEO: Plant-Based Meat Made a Big Marketing Mistake
Plant-based food is struggling to meet this political moment, Impossible Foods CEO Peter McGuinness said. “It became woke and partisan and political and divisive,” McGuinness […]