The plant-based artificial meat industry made a critical “mistake” by introducing its products originally as a climate solution, Impossible Foods CEO Peter McGuinness said. Sales […]
Tag: marketing
Impossible Foods CEO: Plant-Based Meat Made a Big Marketing Mistake
Plant-based food is struggling to meet this political moment, Impossible Foods CEO Peter McGuinness said. “It became woke and partisan and political and divisive,” McGuinness […]
Beyond Meat And La Vie Team Up For New Marketing Campaign
Plant-based meat brands Beyond Meat and La Vie are collaborating to “spotlight what really matters,” improving animal welfare and encouraging healthy food choices. The “All […]
Meat alternatives need to improve marketing
A new narrative for meat alternatives Consumers are losing interest in sustainability and turning towards health If plant-based refocuses on health, it could prove a […]
NCBA urges FDA to toughen rules for fake meat marketing
The National Cattlemen’s Beef Association submitted comments on May 9, to the U.S. Food and Drug Administration urging the agency to toughen up guidance for […]