Can clean label plant-based meat succeed – summary Consumers reject ultra-processed foods and demand ingredient transparency Clean label means recognisable ingredients but not always additive-free […]
Tag: UPF
A cruel irony: UPF panic is undermining plant-based progress | Comment & Opinion
The plant-based meat industry is facing an existential crisis, but not for the reasons you might think. Sales have plummeted £30m in the past year, […]