Beef processor The Jensen Meat Co. is announcing the integration of Before the Butcher into its growing plant-based division, Jensen Plant-Based Brands. The alignment brings together Before the Butcher, Cool Beans and Jensen’s plant-based co-manufacturing operations under one roof. Before the Butcher was acquired by Jensen in 2019, but operated as an independent company.
Jensen’s co-manufacturing capacity is helping plant-based brands scale their businesses. Before the Butcher delivers protein-rich, gluten-free and non-GMO alternatives with offerings like plant-based burgers and meatless grounds. Cool Beans provides globally inspired, plant-based wraps for convenient, on-the-go meals.
“Bringing these brands together allows us to serve an even broader range of customers while maintaining the flavor, authenticity, and quality that define Jensen Meat,” said Patricia Lavigne, executive vice president of The Jensen Meat Co. “We’ve built a foundation that supports both traditional and plant-based innovation, helping us meet consumer demand across every part of the protein landscape.”
As part of its comprehensive food safety and quality assurance program, Jensen operates two separated production facilities to mitigate any risk of cross contamination.
Source: The Jensen Meat Co.
