Chinese plant-based brand name STARFIELD is presently displaying at one of the UK’s largest and most prominent food trade shows, International Food & & Consume Event (IFE) 2025 in London.
STARFIELD is showcasing a diverse schedule of plant-based snacks at the occasion, consisting of a brand-new potato chip range, bakery products, and plant-based cheese. In addition, the business is highlighting its meat options, that include Whole-Cut Vegan Pastrami, Plant-Based Bacon, Plant-Based Ham Slices, and Plant-Based Sliced Pastrami.
STARFIELD’s considerable profile covers beef, hen, pork, and seafood alternatives, along with plant-based treats and toppings. In China, the brand has actually released plant-based menu things at Dicos and Luckin Coffee, together with retail products at Sam’s Club and FamilyMart.
Last year, STARFIELD’s Poki Buffet was a finalist in the 2024 Globe Plant-Based Development Awards, and the product has actually likewise been commended in the World Food Technology Honors.
A global market for Chinese plant-based products?
STARFIELD has a production base in Xiaogan, which was established in 2021 and makes products across 8 categories. Adhering to the building of the facility, the business shut a $ 100 million funding round in 2022, which it claimed would certainly be utilized to reinforce team building, hire talent, and boost networks and brand name building.
STARFIELD wishes that its success at IFE 2025 may indicate a worldwide market for Chinese-made different protein products.
“We’re enjoyed belong to IFE 2025, connect with industry peers, and display our latest advancements,” stated Kiki Wu, STARFIELD’s founder and CEO. “Because the first day, STARFIELD has been committed to developing tasty and healthy and balanced plant-based alternatives that appeal to both purchasers and consumers.”
IFE 2025 began on March 17 and ends today (March19 It includes over 1, 500 exhibitors and welcomes greater than 30, 000 market experts.
