Impossible Foods unveiled its latest plant-based product, the Impossible Crispy Chicken Fillet, during the National Restaurant Association Show in Chicago. The product is now entering the US foodservice market and is expected to appear on restaurant menus in the near future.
The new offering features a pre-cooked fillet coated with a rustic panko-style breading, seasoned with a blend of pepper and herbs. The texture is designed to deliver a crunchy exterior with a tender white meat-style interior, similar to the company’s existing chicken nuggets. Each serving provides 17 grams of complete protein, contains no cholesterol, and has 50% less total fat compared to conventional chicken.
Peter McGuinnes, speaking from the event, noted that the product was being served alongside breakfast sausage sandwiches, sliders, and steak tacos. “Perfect on a sandwich with some hot sauce and slaw. Hearing really great feedback on the ground and excited for it to hit menus soon,” he commented.
This product launch follows recent expansions in Impossible Foods’ portfolio, including new beef sliders available at Walmart and the introduction of Impossible Steak Bites. The company continues to broaden its range of plant-based protein options targeting both retail and foodservice sectors.
