Meat alternatives brand Impossible Foods has teamed up with UK bar chain BrewDog to deliver a new plant-based chicken menu.
The new menu features ‘classic bar fare’ like cheeseburgers, loaded fries and tacos, made with Impossible’s new ‘Chicken’ Fillets Made From Plants product.
Made with a crispy coating and ‘juicy, savoury bite,’ Impossible’s new fillets follow in the footsteps of its ‘Chicken’ Nuggets, designed to provide an alternative to animal-derived chicken for consumers who enjoy the taste of meat.
Lauren Carrol, chief marketing officer at BrewDog, said: “We know lots of our beer-loving customers opt for plant-based meals, so we wanted to make it even easier to make the switch through this hook-up with Impossible”.
On the collaboration, Noel Clarke, SVP of international at Impossible Foods, commented: “We love showing consumers that they can still enjoy their favourite things, like great food and a BrewDog IPA, while also opting for more plant-based options”.
The limited-time menu is available in 48 bars nationwide until Friday 31 March.
