Middle Eastern fast-casual brand Malak Al Tawouk has partnered with UAE-based meat alternatives producer Switch Foods to release a brand-new line of plant-based poultry food selection items.
There are 3 totally plant-based alternatives in the array– the Chicken Shawarma Sandwich, the Mexican Chicken Salad, and the Teriyaki Hen Rice Dish. The meals are currently offered whatsoever seven Malak Al Tawouk locations across the UAE, in addition to the chain’s food selection on online collectors Talabat, Careem, and Deliveroo.
Malak Al Tawouk says it has a strong dedication to health and wellness and development, asserting that healthy things currently comprise around 50 % of its sales in the
UAE. The new partnership aims to provide the authentic preference and texture consumers are utilized to while supplying a meat-free option. The restaurant chain states it is just one of the initial in the area to introduce a plant-based hen alternative.
“Our collaboration with Switch marks a considerable action towards satisfying evolving consumer choices,” claimed Mahmoud Harb, Managing Supervisor and founder of Yummy Junction, UAE franchise owner of Malak Al Tawouk. “Whether it’s health-conscious, ecological worries, or merely a wish to reduce meat usage, even more people, particularly the younger generation, are leaning toward flexitarian way of livings. Our team believe it’s the right time for a leading brand like ours to introduce a plant-based hen alternative that delivers on both preference and high quality.”
Rooted in local cooking society
Change Foods’ clean-label plant-based poultry is made from pea protein and is free of gluten, soy, and significant irritants. The business’s manufacturing website, claimed to be the very first plant-based meat facility in Abu Dhabi, opened up in May 2023 By August of the exact same year, a series of meat alternatives created at the center had actually gone for retailers and food solution outlets across the UAE.
In October 2023, Change Foods partnered with Al Safadi , a Lebanese dining establishment chain in Dubai, to release four recipes made with plant-based meat.
“Our objective at Change Foods is to make plant-based eating interesting, available, and rooted in local cooking society,” stated Edward Hamod, creator and CEO of Switch Over Foods. “This launch with Malak Al Tawouk shows that plant-based chicken can provide on both flavor and contentment throughout a range of dishes, from shawarma to salads to rice bowls.”
