McDonald’s Netherlands has reintroduced the Meatless McKroket to its menu, following its initial launch in September 2023 and subsequent discontinuation. The plant-based alternative to the traditional beef McKroket is now available nationwide, featuring a filling made with PrimeJack® jackfruit.
Team-up with Van Geloven and Fiber Foods Group
Developed in partnership with Van Geloven and Fiber Foods Group, the Meatless McKroket was introduced to cater to customer demand for a meatless option alongside the classic beef variety. The item can be ordered without sauce to meet vegan preferences, with the only non-vegan component being the McKroket Mustard Sauce.
Inez van Oord, co-founder of Fiber Foods Group, expressed enthusiasm for the return of the Meatless McKroket, stating, “It’s back – and we couldn’t be happier! The Meatless McKroket with PrimeJack® Jackfruit is once again on the Dutch McDonald’s menu.”
The Meatless McKroket is a locally-developed product exclusive to McDonald’s Netherlands. The fast-food chain explained that the product is designed to be both accessible and affordable while offering the distinctive McDonald’s flavor profile. In blind taste tests, many participants were unable to distinguish the jackfruit patty from the original meat version, with some noting that it retained the “signature McDonald’s taste.”
Expansion to over 60 locations
McDonald’s Netherlands has worked with over 60 franchisees to bring the product back to their locations. The company has adapted its processes to offer both the traditional and meatless variants of the McKroket simultaneously.
The company noted in a statement, “We have listened to the feedback of our guests: they want to have the choice between a meatless variant and the beef McKroket. That’s why we’ve adapted our processes so that both variants are now available.”
