The new Meat Free Made Easy! Campaign has been created through a partnership with more than 40 meat-free brands and organizations in the UK to help further expand the reach of meat-free diets. The campaign comes as a first-of-its-kind endeavor that will include a test-and-learn activation on Instagram before evolving to in-store activations, promotions and more later in the year. The campaign could help to greatly expand the number of consumers in the UK willing to give vegetarian and/or vegan foods a try as part of a larger goal to enhance their health and reap the environmental benefits.
CEO of Plant Future Indy Kaur commented on the Meat Free Made Easy! Campaign saying, “This is the first time the plant-based sector has come together at scale to actively drive category penetration through the power of collective action and coordination. This campaign is built around real insights, design thinking and a systems change approach to inspire millions of people to shop the category.”
