The Plant-Based Burger Market is projected to be valued at USD 6,898.1 million in 2025 and is expected to skyrocket to USD 30,430.5 million by 2035, registering a robust CAGR of 16% during the forecast period. This exponential growth is primarily driven by the increasing adoption of vegan and flexitarian diets, a rise in government support for sustainable and alternative protein sources, and growing collaborations between plant-based food manufacturers and global fast-food chains. The market is witnessing a significant shift in consumption patterns as consumers actively seek healthier, cruelty-free, and environmentally responsible food options.
Plant-based burgers are crafted to replicate traditional burgers in taste and texture but are entirely derived from plant-based ingredients. Unlike conventional meat products, these burgers do not contain animal-derived components such as meat, eggs, or dairy. Commonly referred to as veggie burgers, they are made from a wide variety of ingredients including vegetables, tofu, legumes, lentils, grains, nuts, seeds, and spices. While each manufacturer employs a unique blend of ingredients to achieve specific flavors and textures, there is a growing focus on developing faux meats that closely resemble the experience of consuming real meat.
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𝐌𝐞𝐫𝐠𝐞𝐫𝐬 𝐚𝐧𝐝 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬
The market is buzzing with strategic mergers and acquisitions aimed at strengthening portfolios and expanding global footprints. In 2024, Beyond Meat acquired a minority stake in a European plant-based protein start-up, broadening its product development capabilities. Similarly, Nestlé acquired Sweet Earth, a move that significantly enhanced its position in the plant-based food market. Other notable deals include Unilever’s investment in The Vegetarian Butcher, signaling growing interest from large multinationals in this rapidly expanding space.
𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬
- The market is projected to grow at a CAGR of 16% from 2025 to 2035.
- Rapid increase in veganism and flexitarianism is fueling demand.
- Fast-food giants like McDonald’s, Burger King, and KFC are integrating plant-based burgers into mainstream menus.
- Strategic alliances, M&A activities, and product innovations are shaping market dynamics.
- Technological advancements in plant protein are enhancing texture and flavor profiles.
𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐓𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭
- Hybrid protein innovation: Combining different plant proteins (pea, soy, chickpeas) to enhance nutrition and taste.
- Clean-label demand: Consumers are seeking plant-based burgers with fewer additives and recognizable ingredients.
- Functional benefits: Enrichment of plant-based burgers with fiber, probiotics, and vitamins is becoming common.
- Sustainable packaging: Brands are opting for eco-friendly packaging to align with conscious consumerism.
𝐒𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬 𝐢𝐧 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐞𝐜𝐭𝐨𝐫
- Impossible Foods launched a new “beefier” version of its burger in 2024 to appeal to meat lovers.
- Kellogg’s MorningStar Farms launched a new product line targeting health-conscious consumers.
- Tyson Foods re-entered the plant-based segment with a new range of burgers under its Raised & Rooted brand.
𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭
- Retail expansion: Plant-based burger products are occupying more shelf space in grocery stores.
- Foodservice integration: Fast food and fine dining establishments are rapidly adopting plant-based options.
- R&D and innovation: Investment in biotechnology and flavor science to create superior products.
- Emerging markets: Rapid urbanization and westernization of diets are opening new opportunities in Asia-Pacific and Latin America.
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𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐎𝐮𝐭𝐥𝐨𝐨𝐤
The competitive landscape features a mix of established food conglomerates and innovative startups. Key players include Beyond Meat, Impossible Foods, Nestlé (Sweet Earth), Kellogg’s (MorningStar Farms), Tyson Foods, Unilever (The Vegetarian Butcher), and Maple Leaf Foods. These companies are focusing on partnerships, R&D, and sustainability to differentiate in a crowded marketplace.
𝐑𝐞𝐠𝐢𝐨𝐧-𝐰𝐢𝐬𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬
United States
The U.S. market is witnessing robust growth with a CAGR of 15.5%, fueled by health trends and an expanding flexitarian population. The inclusion of plant-based burgers in mainstream restaurant menus has significantly propelled demand.
United Kingdom
Growing veganism, supportive government initiatives, and awareness of meat’s environmental impact are driving the market at a CAGR of 16.2%.
European Union
The EU leads in innovation and regulation, with countries like Germany and France pushing product development. The market is growing at 16.5% CAGR.
Japan
Consumer interest in health and environmental sustainability is boosting Japan’s plant-based burger market, which is expected to grow at a 15.8% CAGR.
South Korea
Driven by global trends and local innovation, South Korea’s market is thriving with a CAGR of 16.3%, as K-food brands incorporate plant-based burgers into menus.
Explore Plant Based and Vegan Food Industry Analysis: https://www.futuremarketinsights.com/industry-analysis/plant-based-and-vegan-food
Plant-Based Burger Market Segmentation
By Product Type:
- Plant-based Chicken
- Plant-based Beef
- Plant-based Pork
- Plant-based Fish/Fishless Fish
By Source:
- Soy-based Protein
- Wheat-based Protein
- Pea-based Protein
- Canola-based Protein
- Fava-bean Based Protein
- Potato-based Protein
- Rice-based Protein
- Lentil-based Protein
- Flax-based Protein
- Chia-based Protein
- Corn-based Protein
By Sales Channel:
- Food Service
- Quick Service Restaurants
- Retail
- Hypermarket/supermarket
- Convenience Stores
- Departmental Stores
- Grocery Stores
- Specialty Stores
- Online Retailers
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- East Asia
- South Asia Pacific
- Middle East and Africa
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