Swiss alt-protein company Planted has expanded its plant-based meat portfolio with the introduction of planted.steak Bites, a ready-to-eat product developed using its proprietary steak muscle technology and fermentation process. The new product is now available in selected Coop retail locations across Switzerland.
The launch comes shortly after the company’s whole-cut planted.steak secured distribution through Tesco in the UK. The new Bites variant is designed for convenience, targeting consumers seeking quick, plant-based meal solutions.
Clean-label, high functionality
According to Planted, the product consists of umami-flavored cubes formulated from soya flour and rapeseed oil, with added rice and bean flours. The steak bites are positioned as a source of protein, fiber, vitamin B12, and iron. They are low in saturated fat and free from additives.
“We created our planted.steak Bites, a delicious, ready-to-eat innovation designed to make plant-based eating easier, more flavorful, and endlessly inspiring,” the company said in a statement.
Fermentation unlocks texture and taste
Planted describes the texture and flavor as resulting from its fermentation process, which is also used in its whole-cut steak products. The product is intended to be versatile in application and can be used in hot dishes like stir-fries or stews, or served cold in salads or wraps. Suggested applications shared by the company include goulash, stroganoff, fajitas, and Cajun pasta.
Founded in 2019 as a spin-off from ETH Zurich, Planted has grown rapidly across several European markets. In addition to its retail presence, the company also supplies foodservice clients and operates a dedicated culinary platform for recipe development and consumer engagement.
The new product adds to Planted’s range of structured meat analogues, which the company produces without additives or synthetic ingredients. The company’s approach focuses on extrusion and fermentation techniques to replicate the muscle structure and mouthfeel of conventional meat.
