Plukon Food Group has acquired fellow Dutch food group Vegan Insiders, a producer of plant-based protein products based in Udenhout, the Netherlands.
Vega Insiders develops a range of vegan food products for retail and foodservice customers. Its range includes falafels and a variety of meat alternative products, including vegan meatballs, mince and kebab fillings.
The company is part of the Zilverwerf Group and has a factory in Udenhout with capacity to produce a wide range of fresh and frozen food products.
According to Plukon, headquartered in Wezep in the Netherlands’ Gelderland province, the acquisition follows its ambition to align with a company that shares its values, vision and ‘entrepreneurial spirit’.
Vega Insiders will continue to operate under its own name as part of the Plukon Food Group, and all 18 of its current employees will remain with the group under the terms of the deal, Plukon confirmed. Plukon aims to strengthen its organisation and quickly integrate Vega’s vegan product development expertise into the group.
Kees Kraijenoord, CEO of Plukon Food Group, commented: “This acquisition fits perfectly within our strategy; Plukon has been working on alternative protein concepts for years. With this, we strengthen our product diversity and innovative strength in the field of complementary proteins.”
“Plukon Food Group has long wanted to have a dedicated vegan production location. With this acquisition, that ambition becomes reality and we can actually scale up within a fully plant-based environment.”
Mart Beniers, founder of Vega Insiders and owner of Zilverwerf Group, said: “After years of building Vega Insiders, I was looking for a future-proof place for the company. In Plukon, I found a partner with the same mentality: enterprising, realistic and with knowledge of the market.”
Plukon produces fresh meals, salads and poultry as well as alternative protein products. It has 40 locations in Europe, across seven countries, and achieved a turnover of €3.4 billion in 2024 with 11,000 employees.
