Austrian food tech innovator Revo Foods has announced the official relaunch of THE KRAKEN, a plant-based seafood alternative crafted from mycoprotein and designed to replicate the look and texture of octopus tentacle. Initially introduced as a limited-edition product in March 2024, THE KRAKEN’s initial batch sold out within 48 hours, sparking widespread consumer interest and hundreds of inquiries about future availability.
In light of this strong market response, Revo Foods has reintroduced THE KRAKEN to meet growing demand for sustainable, ocean-friendly seafood alternatives. The product features a hyper-realistic design, complete with tentacle shape, visible suckers, and a chewy, meat-like texture that closely mimics traditional octopus.
“THE KRAKEN is here to capture our imagination, but also to spark debate,” said Dr. Robin Simsa, CEO of Revo Foods. “Why does a vegan alternative to octopus bring such controversy, while the farming of highly intelligent octopus does not? THE KRAKEN is super tasty, but also meant to be playful and start a debate about the perception of alternative protein products.”
Image Credit: Revo Foods
